Facebook launches Lasso, a quick video app like competitor TikTok
Facebook on Friday quietly launched its stand-alone music app to rival fashionable short-video social community, TikTok, with none official announcement on its web site, reports The Verge.
Called “Lasso”, the music app is directed at teens which permits customers to create quick music movies comparable to TikTok, the quick 15-second video app that had not too long ago merged with Musical.ly. Lasso is obtainable on each, iOS and Android. Currently, the app is obtainable just for customers within the U.S.
Apparently, virtually half of youngsters within the U.S. say they use Facebook, which is a lower of 20 p.c from 2015, in accordance to Pew. In comparability, almost 69 p.c of US youngsters use Snapchat, 72 p.c say they use Instagram and 85 p.c say they use YouTube. Hence, it’s believed that Facebook has launched Lasso app to lure the youngsters and achieve its misplaced maintain.
“Lasso is a new standalone app for short-form, entertaining videos — from comedy to beauty to fitness and more. We’re excited about the potential here, and we’ll be gathering feedback from people and creators,” Facebook instructed The Verge.
With Lasso, customers can document themselves dancing and lip-syncing to music and in addition document quick clips. It permits customers to add music and textual content to their movies, add cool results, and many others. Users can even discover fashionable hashtags, observe creators, and browse movies.
Users can sign up to Lasso via Instagram or create an account utilizing Facebook. They can share their movies straight from the app to their Facebook Stories, with the characteristic to share them as Instagram Stories coming quickly. All profiles and movies on Lasso can be public, which suggests you can’t hold something non-public.
Currently, it’s unclear when Facebook can be releasing the app globally.