Apple asking owners of older iPhones to upgrade to iPhone XR
Apple has chosen a singular method to market its new iPhone XR smartphones. Apparently, the tech large is concentrating on owners of older iPhones with custom-made emails urging them to upgrade to an iPhone XR.
The emails which might be particularly focused to owners of explicit iPhone fashions within the United States explains the benefits of upgrading to the iPhone XR. Apparently, Apple has been sending out these emails to owners of older iPhones since late final yr.
According to a report from Reddit (through MacRumors), one iPhone 6 Plus proprietor talked about how the e-mail straight in contrast his system to the iPhone XR. The promotional e mail additionally identified the iPhone XR’s bigger show, extra sturdy glass, longer battery life, up to three instances quicker efficiency, and water resistance. It additionally says the iPhone XR has extra storage for photographs and apps, can take studio-quality photographs and 4K video, and has a safe Face ID. It additionally included a $200 limited-time trade-in provide.
The iPhone 6 Plus proprietor mentioned that he has not upgraded his iPhone mannequin from the time it has been purchased. He, nonetheless, did point out that he had opted for final yr’s particular $29 battery substitute provide ending December 31, which is why he might have obtained the e-mail.
Apple had launched its 2018 line of iPhones – the iPhone XS, iPhone XS Max, and iPhone XR for $999, $1,099 and $750 respectively. However, the steep costs, notably that of iPhone XS and XS Max, has resulted in weak gross sales of these smartphones. Also, a budget battery substitute program working final yr noticed many purchasers go for the provide, which additionally might have dampened the gross sales of the newer iPhones.
Now, with the battery substitute program ending on December 31, 2018, Apple is hoping to make some income from the sale of its iPhone XR items by trade-in provide and get well from the setback brought on by poor gross sales of iPhone XS and XS Max.